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Shriram Housing Finance rebrands as ‘Truhome Finance’

The rebranding follows its acquisition by Warburg Pincus and co-investors, including QIA, Qatar’s sovereign wealth fund.

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afaqs! news bureau
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ShriramFinance (3)

Shriram Housing Finance, a housing finance company in India, has rebranded as Truhome Finance. The rebranding follows its acquisition by Warburg Pincus and co-investors, including QIA, Qatar’s sovereign wealth fund. Shriram Finance Group received an investment of Rs 1,225 crore, increasing the Company’s net worth to over Rs 3,300 crore.

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Truhome Finance is the new brand identity of the company. The rebranding aligns with its vision of enabling homeownership and ensuring financial accessibility for individuals across socio-economic backgrounds.

"We are thrilled to unveil our new brand, Truhome Finance, which reflects our strategic vision and forward thinking approach," said Ravi Subramanian, MD and CEO Truhome Finance. "While our name has changed, our  core mission remains the same — to make affordable home loans accessible to every individual together with  our commitment to quality and customer satisfaction. This rebranding marks a new chapter in our journey and  positions us for greater growth and success," he added. 

Subramanian reiterated, “Our customers will continue to enjoy the same great products and services they  know and trust. The Company's leadership team and contact information will remain unchanged, ensuring  seamless continuity in all business operations. Our new brand identity represents not just a name change, but  also an evolution of who we are and what we stand for. We are excited to continue serving our customers and  partners under the banner of Truhome Finance, as we set our sights on the future. As an organization, we have  always strived for TRUENESS in everything we do: to be TRUE to our customers, stakeholders, regulators,  employees, and above all be TRUE to our conscience. The core fabric of our organization is now reflected in our  brand name Truhome Finance.” 

“We are thrilled to embark on this new journey with Truhome Finance, a trusted brand and leader in the  affordable housing finance sector. This acquisition aligns seamlessly with our mission to drive financial inclusion  and support the aspirations of underserved communities. Together, we aim to scale up operations, enhance  offerings, and make homeownership a reality for countless families across India.” said Narendra Ostawal,  managing director and head of India Private Equity, Warburg Pincus.

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