Vineet Recriwal launches 'The Native', a brand marketing and communications advisory

Vineet Recriwal, who has previously held leadership roles at Burson India and Omnicom Singapore, has announced the launch of The Native, a brand marketing and communications advisory.

Based in Gurgaon, The Native is positioned as a partner-led setup catering to founders, early-stage companies, and growth-focused brands. It aims to help businesses sharpen their messaging, build visibility, and manage reputation in fast-paced or emerging markets.

The advisory will offer services across market entry strategy, brand positioning, thought leadership, issue management, and stakeholder communications. It draws on a network of senior collaborators across content, public policy, and digital.

“The Native is built for teams that need strategic clarity and market-relevant messaging, not traditional agency structures,” said Recriwal, who will lead the firm as founder and CEO.

The firm plans to expand into Southeast Asian markets by 2026 and aims to double its client and talent base over the next six month.