Press Release

Mother Dairy takes a step further towards serving the consumer and environment

Section :Other Briefs, Category : Marketing

Company Brief
New Delhi, June 6, 2012

Continuing with its tradition to serve the consumer and society at large, Mother Dairy, today announced a yet another innovative offering for ensuring convenience and affordability for its consumers while taking care of the environment. On the occasion of World Environment Day, Mother Dairy today launched a new innovative mechanism of mobile loose milk dispensing vans named as "Kamdhenu". These are modern mobile vans with two faucets that dispense milk in any fraction. So it can cater to the remotest locations of Delhi NCR region and dispense milk worth Rs.5 also. It also provides the consumer a convenience of getting safe, hygienic pasteurized and homogenized milk at his doorstep without the use of plastic.

Speaking on the launch, Mr. Amitava Mukherjee, Business Head, Milk Division, Mother Dairy Fruit & Vegetable Pvt Ltd said, "Mother Dairy promotes directly dispensed loose milk, better known as 'Token' milk. Consumers walk to the booth with a vessel to buy this milk. Since it is loose milk, there is no plastic used. Mother Dairy sells approximately 11 lakh litres of token milk in Delhi alone and thus ensures more than 5.5 tonnes less consumption of plastic in Delhi everyday. This results to saving 2100 tons of plastic consumption annually.

Kamdhenu will work on the same concept as the token milk that is available across Mother Dairy outlets, only this time the outlet will be a mobile unit reaching the consumer doorstep. The milk available will be homogenized toned milk. Mother Dairy will maintain stringent quality measures and all quality steps will be taken in order to ensure that pure, unhampered milk reaches the consumers' doorsteps conveniently every morning. We have launched the first van at Faridabad right now and plan to extend this to all remote corners of Delhi NCR to provide better convenience and service to our consumers.

The Kamdhenu vans which will be CNG vans will bring safe, hygienic milk to the consumer doorstep even in the remotest corners of Delhi NCR. And all this will be with minimal disturbance to Mother Nature as it will carry pure and hygienic loose milk, therefore no utilization of plastics.

Mother Dairy, the leader of milk in Delhi & NCR in the branded milk segment, understands that milk is an integral part of a balanced diet for every individual whether a child or adult across the entire cross section of the society. Kamdhenu vans will dispense milk in any volume fraction. This means that a consumer can also purchase milk at a price as low as Rs 5, hence ensuring that this daily intake of nutrition fits into the pockets of every consumer. The homogenized token milk is easy to digest and packed with all nutrition and reinstates the commitment of Mother Dairy to service the consumer.

For further information, please contact:

Adfactors PR
Poulomi Roy
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