Press Release

Litomania- The October Litfest will celebrate the rise of Popular Indian Literature

Section :Other Briefs, Category : Marketing

Company Brief
Mumbai, October 08, 2014

Think WhyNot Group (TYN), the marketing force behind most of the best-selling Indian authors has announced the launch of a unique lit fest - 'Litomania - The October lit fest'. This lit fest is unique because it moves away from the traditional 'West-focus' to the 'Indian-focus' on literature.

Presented by Tridhaatu Realty & Infra Pvt. Ltd., Litomania will be celebrating the renaissance of Indian writing with the presence of 50 top authors on one platform. It is selectively focused only on the best-selling Indian literature, it is reflective of 'What India is Reading'.

Sangram Surve, CEO, Think WhyNot Group & Festival Director, Litomania says, "We have ensured that Litomania features the top 20% authors that contribute to 80% of the revenues in the Indian publishing industry. The fest will be an annual property and continue to bring readers and the top authors together. Apart from discovering 'What India is Reading', Litomania will look at trans-media exploration of content through the Litomania app and website."

The Advisory Board includes the popular bestselling Indian writers, Amish Tripathi, Ashwin Sanghi and Ravi Subramanian and industry stalwart, Sivaraman Balakrishnan.

Why another litfest - one would ask?
There is no litfest dedicated purely to popular Indian writing. Indian authors have done exceedingly well in recent years. Indian readers have taken a fancy for Indian writing. Litomania will provide a platform for readers to discover what motivates their favorite authors to write. The litfest will aim at nurturing reading, ideas and dialogue and will showcase the range and diversity of Indian literature.

Commenting on the association Pritam Chivukula, Director - Tridhaatu Realty & Infra Pvt. Ltd. said, "Tridhaatu has always supported endeavours around nature, art & sports. We strive to go beyond the traditional real estate and focus on creating better lifestyles for communities. We strongly believe that Litomania will enrich minds of the patrons and create a mark in the literary world."

What can one expect?
Interactions with the top Indian authors through genre-specific discussions, book launches, master classes, workshops and entertainment. The weekend will be interesting for children as well, with specialized workshops like 'Publishing for Kids' & a 'Wildlife workshop' amongst others. Entertainment-filled evenings will dot the weekend.

The Litomania App - A unique platform that will unite top authors and readers
Litomania fest will exist beyond the brick and mortar and extend into the realms of the virtual platform. The event will earmark the launch of the Litomania App. This unique platform will build bridges between the top Indian authors and readers. The readers will continuously get fresh content from their favourite authors between book launches.
'Master Classes' on: 'How to write a book & publish it' by Ravi Subramanian, 'Turning a book into movie' by Publicist, Caleb Franklin, 'Bloody Good Luck' by Ashwin Sanghi, 'SupermarketWala' by Retail doyen, Damodar Mall, a session by international trainer, Priya Kumar, talk on the 'The Journey Home' by Radhanath Swami, session on 'Beyond Pink' with Sangeeta Mall & Meghna Pant, session with Prakash Iyer on 'Unleashing the leader within' and many more.

''What is India Reading - trends & thoughts': There will be genre-wise panels centering around the main theme; Culinary panel (with Sanjeev Kapoor, Pooja Dhingra, Shipra Khanna); Mythology panel (with Amish Tripathi, Ashwin Sanghi, Christopher Doyle, Mini Menon, Shubha Vilas Das, Shatrujeet Nath, Anand Neelakantan & Meghna Pant); Thriller panel (with Ravi Subramanian, Piyush Jha, Upendra Namburi); Romance panel (with Ravinder Singh, Shoma Narayanan, Amrita Chowdhury, Preeti Shenoy, Madhuri Banerjee, Sudeep Nagarkar, Bhaavna Arora); Humour panel (with Rishi Piparaiya, Sorabh Pant, Parul Sharma, Vikram Sathaye); Children's Panel (Preeti Vyas, Richa Sethi , Avnita Bir, Sampurna Murti, Tuhin Sinha, Sivaraman Balakrishnan & Lubaina Bandookwala); Management panel (Radhakrishnan Pillai, Sumit Chowdhury, Mini Menon & Prakash Iyer), Politics panel (Tamal Bandyopadhyay, S V Divvaakar, Hussain Zaidi) amongst others.

Evenings at Litomania: 'Bawraas' by Shantanu Moitra, Swanand Kirkire & Vikram Sathaye and 'The Illiterates' by Sorabh Pant.

Book Launches: Prominent authors will be launching their latest books at the festival. Details have been kept under wraps for now.

For further information, please contact:
Mobile: 983343685