Press Release

Style hits Mumbai with GKB's trendy eyewear

Section :Ohter Briefs, Category : Marketing

Company release, April 20, 2004

To pay what's above the shoulders it's due, a pair of shades are way to go - especially with the summer sun wreaking its havoc. GKB Opticals opened its first state - of - art showroom on Linking road, Santacruz (W), Mumbai on Saturday evening, which saw leading models strutting eyewear in a specially created ramp making it a fashion parade to remember. The event was graced by supermodel and actress Aditi Govitrikar who was enamoured with the extensive range of collections.

Speaking on the launch Lalit Gupta, director marketing, GKB Rx Lens Pvt. Ltd. said, "Having consolidated our position as India's premier lens manufacturer, we have successfully ventured into retailing under the name of GKB Opticals, by introducing an elite string of high profiled Company Outlets .Each GKB retail outlets is equipped with the latest state -of-art computerized eye testing facilities and an advanced contact lens dispensing clinic. Separate section on contact lenses feature a vast collection ranging from prescription to coloured contact lenses from Bausch & Lomb, Johnson & Johnson, besides GKB's own brand."

Mumbai is the latest stop for the sunglass fiesta, which has already hit Delhi, Gurgaon, Bangalore, Kolkata and Chennai. The range showcased were a mix of formal and informal for both men and women. Trendy outfits and combination shades in dual tints seem to be in vogue this season. To drive home the point different shades complement different looks, the models sported the shades well and the varieties were impressive.

The outlet offers a wide range to choose from not only their in-house collection but also from various designer international brands like Gucci, Police, Rodenstock, Versace, Diesel, Christian Dior, Ralph Lauren, Boss, Ray Ban, Mont Blanc, Oakly, Oxydo, Cartier, Killer Loop, Giorgo Armani and Versus.

With an able team of qualified optometrists at GKB one can find a complete eyewear/care solution all under one roof! Having the latest computerized eye testing facilities and advanced contact lenses dispensing clinic in par with International standards, one would not need to worry of incorrect vision and other related eye-care problems.

For further information contact:
Zainab/Edriech/Richa at Abacus ICC
Tel: 022- 22855689 / 90