Company release, July 8, 2004
Rohan Sippy who has directed the Hindi feature film " Kuch Naa Kaho" starring Aishwarya Rai & Abhishek Bachchan has for the first time directed a 30 second commercial with Bipasha Basu for Panasonic A 100. The commercial was shot in Bangkok. The film is produced by Cinevistaas Ltd., for Triton Communications, New Delhi. The music was composed by Ashutosh Phatak & Dhruv Ghanekar, and post production was done at The Post, Bangkok, and Prime Focus Ltd., Mumbai.
Ramesh Kaul, General Manager for Triton Communications, New Delhi, handling Panasonic Group said, "It's been a wonderful experience working with Cinevistaas Ltd., as a production house. And it's been a rare example of professionals striking a good understanding on the overall brand objectives - Cinevistaas Ltd. for its more practical approach and being a solutions oriented co. In fact the credit goes to the overall teamwork between the Director Rohan Sippy and his associate Aniket, Anurag at Cinevistaas and the Agency team - where the inputs were symbiotic in its end purpose.
Panasonic A100 mobile phone is all about a hip youth and his dream, and luckily for us the brief was well understood by the young team on board from Production house as well as the Director Rohan himself, and the value inputs that came up during the production.
The ad is refreshing, and has caught the attention in the first day itself, of its telecast. This represents the first glimpse of the refreshed energy Unleashed by Panasonic, and we are sure this sets the tone for the Brand on its path of rejuvenation."
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