Press Release

The White Tiger Campaign win the Asian multimedia publishing awards 2009

Section :Other Briefs, Category : Media

Media News
New Delhi, July 20, 2009

The marketing campaign used for promoting the Man Booker prize winner The White Tiger, has won the Excellence Awardee of Asian Multimedia Publishing Award 2009 in the category of Best use of multimedia marketing by a book publisher while noted journalist Nalin Mehta's book, India on Television has won the award for the Best book / Best writer on Asian media.

This is the first time that publishing industry has been acknowledged for its marketing efforts. Nalin's book traces the evolution of satellite television in India and how it effected major changes in political culture, the state and expressions of Indian nationhood. The second award conferred upon HarperCollins India acknowledges the marketing efforts in publishing industry. It is the first time in the history of publishing in India that a publishing house is internationally felicitated for a marketing campaign designed for marketing a book. The prestigious award incorporates the best Asian Book Publishing Awards and the Asian Corporate Communication Awards under seven categories.

Reacting to the news, PM Sukumar CEO, HarperCollins India said "It is wonderful to have won awards in both the categories that we were nominated for. Nalin's book has been very well received by the Indian market and with this we are hoping that it will reach a wider audience and become primary reference for anyone wanting to know more about Indian electronic media. I heartily congratulate Nalin. Winning the marketing excellence award proves once again that HarperCollins India is working in the right direction of ensuring best marketing mix for its books and authors."

"We are very excited and hope to win many such awards in the coming years. It is very encouraging." said marketing manager of Harper Collins, Lipika Bhushan.

For further information, please contact:

Harper Collins India
Lipika Bhushan