Press Release

Remy Cointreau and Sheba Karim hosts Be Cointreauversial party

Section :Other Briefs, Category : Corporate

Company Brief
New Delhi, May 20, 2011

It's stylish, unconventional, full of glamour, witty …..Its Cointreau - World's most famous Orange Liqueur. Made from a perfect balance of bitter and sweet orange peels, Cointreau is best known as being a key ingredient in the most popular cocktails like Margarita, Cosmopolitan, Sidecar, White Lady and Cointreaupolitan, and all set to set summers on fire!

Beginning with the summer's first 'Cointreauversial' party in the capital, Cointreau is proud to present Sheba Karim, writer critically acclaimed young adult novel Skunk Girl. Everything about Sheba is 'Cointreauversial', her personality, her grace and her style. The party on May 19th at Agni will mark a theme night with a gathering of 'Cointreauversial' people sipping stylish Cointreau cocktails and grooving the night away.

With the famous 'Be Cointreauversial' attitude, best personified by Dita Von Teese, a Burlesque dancer and Global Brand Ambassador for Cointreau, it reflects the idea that Cointreau strives to be a liqueur loved by charismatic and confident women who are able to accept their diverse self and life without being influenced by others. Also, the new 'hype'titude - 'Cointreauversial' is an attitude of being fun, irreverent and elegant, all at once. And Cointreau is doing it with style in India by introducing some 'Cointreauversial' women, who are all that and more!!

Mr. Rukn Luthra, Managing Director -Indian Sub-Continent, Rémy Cointreau India, said "We are pleased to bring the concept of 'Cointreauversial Women' to India, and Sheba Karim, rightly personifies the personality of being Cointreauversial. With this innovative concept we aim to build a strong connect with the consumers to adopt Cointreau's spirit."

"To me, being Cointreauversial means being true to who you are. As a desi woman, there is a lot of pressure to conform to certain societal norms. In my journey to becoming a writer I was told by various people 'you can't do this, you shouldn't do that,' but I chose to challenge cultural expectations and follow my dreams. I am honored that Cointreau has chosen me to be part of a campaign that celebrates a woman's independence, creativity, and courage." - quoted Sheba Karim.

Cointreau is now brought to India exclusively by Sula Selections, which is the import arm of Sula.

For further information, please contact:

Corporate Voice| Weber Shandwick
Sidra Abbas
Mobile: +919891006782