Press Release

UCC Care Pvt. Ltd. launches 'The Golden Estate'

Section :Other Briefs, Category : Marketing

Company Brief
New Delhi, June 15, 2011

On the occasion of the World Elder Abuse Awareness Day (WEAAD) on 14th June, 2011, at the India Habitat Centre, UCC Care Pvt. Ltd. announces The Golden Estate, a fully managed residential complex for senior citizens. A privileged living complex for the elderly, The Golden Estate offers a plush community lifestyle solution with state of the art living spaces, 24- hour personal care, health and security services and professionally supervised diet for the residents.

Conceptualized and developed by a team of professionals covering all issues of concern to senior citizens, The Golden Estate exemplifies luxurious community living for senior citizens. With a team of experts from various verticals, The Golden Estate aims to leave no stone unturned to provide a world class facility driven by professional excellence.

Commenting on the launch, Mr. Amit Vaidya, Director-UCC Care Pvt. Ltd. said, "Disintegration of the joint family system, the fast-paced urban lifestyles, shortage of space in urban dwelling units and changing concepts of privacy and space for individuals have led to a situation where the elders of family, parents and grandparents, are finding themselves vulnerable and isolated. In view of this, we at UCC Care have carefully studied various lifestyle models available for senior citizens within the country as well as internationally."

Mr. Vaidya further added, "The Golden Estate has taken shape after an extensive interaction with a wide spectrum of senior citizens as well as professionals and NGO's and has been designed as a safe, secure, healthy and invigorating lifestyle solution, which best satisfies the needs of the elderly in the Indian context. The Golden Estate as a concept draws its inspiration from the traditional Indian "Joint Family" system. The residents enjoy the social and financial benefits of living and sharing community spaces while maintaining their personal privacy within their individual units."

On the occasion Dr. Mala Kapur Shankardass, Gerontologist, Chairperson for Asia, (INPEA) & MD- Development, Welfare & Research Foundation, said, "The changing lifestyles have weakened the social structures which were traditionally providing the required support to senior citizens. Projects like The Golden Estate is envisioned to provide a viable lifestyle option to the senior citizen in today's urban environment where they can live an active, secure and dignified life. I truly believe that such ventures will appeal to many progressive senior citizens and will lower the incidence of elder abuse in our country."

Also present at the occasion were prominent personalities like Mr. S L Passi, President, Delhi Federation of Associations of Senior Citizens, Mr. Sandeep Goel, Additional Commissioner of Police & Incharge Senior Citizens Cell, Police Headquarters, Mrs. Kiran Puri, Director, Development, Welfare & Research Foundation shared their views and initiatives on the concern of the senior citizens and chief guest Mr. Amarjit Singh Chandhiok, Additional Solicitor General & President, Bar Association of India.

About The Golden Estate: The Golden Estate, a privileged complex for senior citizens, provides best in-class care and comfort through a plush community lifestyle solution. Envisioned and developed by a team of professionals covering all issues of concern to senior citizens, The Golden Estate is a dream project envisioned by UCC Care Pvt. Ltd. The venture exemplifies luxurious community living for senior citizens with a vision to offer a secure and active lifestyle.

Corporate Office: UCC Care Pvt. Ltd., Suite No 902 & 903, DLF Tower A, Jasola District Centre, New Delhi - 110025, India

For further information, please contact:

Prive Networks
Mouneeta Dewan
Mobile: +919953135488