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Press Release

Mobile applications will help Insurers reach the Rural Market

Section :Digital Briefs, Category : Digital

Company Brief
Gurgaon, February 22, 2012, India's first multilingual ecommerce portal recently launched India's first mobile application for health and term insurance comparisons.

"Health and Term Insurance are the most popular online insurance products. With over 30 million smart phone users and 50 million mobile internet users, Indians are finding it increasingly convenient to access the web over their mobile devices. With a smart phone available for Rs.5000 and the world's lowest tariff plans, it is becoming the preferred mode of internet access for rural India as well.

We wanted the benefits of insurance to reach out to this population". Bhavesh Sharma, MD, was speaking at the launch of's mobile application. "The application is accessible from any mobile device which supports a browser. The mobile application provides simple and fast insurance comparisons to everyone with a data enabled mobile device. In later versions we will introduce more products. With this application we are hoping to reach out to the rural and semi urban parts of the country". The application can be used by just typing on a device browser or scanning the QRCODE on website. had recently released a white paper which highlighted that 25% of the country's online insurance demand comes from Tier V cities (less than 5 lakh population). With the launch of this mobile application the penetration of insurance in India is bound to increase.

For further information, please contact:

Kingdom of Dreams
Jaydeep Ray
Mobile: +919971670476