Press Release

Dabur Gulabari Safeguards women's dignity at Kumbh

Section :OOH Briefs, Category : Marketing

Press Release
Dabur Gulabari
Allahabad, March 07, 2019

Dabur Gulabari, India's most trusted natural skin care brand from the House of Dabur, is working towards safeguarding the dignity of women at the ongoing prestigious Kumbh by setting up safe changing rooms for women pilgrim at Sangam.

Dabur Gulabari Cold Cream has installed changing rooms at Ganga Ghats to safeguard the dignity of women at the pilgrimage and give them a safe and secure place to change. To connect with the women pilgrim and direct them to these Dabur Gulabri Changing Rooms, female volunteers have been positioned at different locations at the ghats. A volunteer is also placed near the changing room, offering women samples of Dabur Gulabari Cold Cream which keeps the skin non-greasy and non-sticky in that Frosty and Cold Weather as compared to other alternative options.

Dabur India Ltd Marketing Head- Skin Care, Mr. Rohit Prakash Gupta, said : " Kumbh symbolic to holy bathe in sacred river at Prayag Kumbh Mela. The festival is one of the largest peaceful gatherings in the world, and considered as the "the world's largest congregation of religious pilgrims, at such places, women usually face difficulty in finding an enclosed place for changing clothes. Dabur Gulabari, as a brand, has always stood for women's dignity and this initiative has been planned to provide the comfort and convenience to women pilgrim and help safeguard their dignity and their privacy.

"We received a heartwarming response from focused TG at Kumbh. The female pilgrims were excited to participate and welcome the initiative with their arms extended. The feedbacks will be helpful for upcoming brand strategic initiatives and for creating a differentiated place for the brand in cluttered market place. With this activity, we reached out to about 2lac - targeted female audience (female age group 18-45 Yrs) and captured their feedbacks in our digital format via Mobile App". - Mr. Sunil Sharma, Head Activation, Dabur India Ltd, Said.

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Joanna Rodrigues