New Delhi, March 16
Superbrand Everest was judged as the winning brand from the Spice category for the second consecutive year. Prior to this Everest Masala was the winner of Superbrands 2003 for the most popular brand in the spices category.
FMCG Consumer Reaction Awards are based on an elaborate all India survey amongst 25,000 consumers. Brands from each product category are ranked in terms of their standing amongst consumers. An eminent panel of judges then decides on the winning brand from each category.
Chief Guest, Mr. C. Y. Pal, Chairman, Cadbury India, gave away the awards to winners at a glittering awards ceremony held at The Taj Land's End. In attendance, were marketing women and men from well known Indian and MNC's like: Hindustan Lever, P&G, Cadbury, BATA, Titan, Gillette, Mattel, Marico, amongst many others.
Mr. Deepak Shah, Head-Advertising & Marketing, collected the award on behalf of Everest Masala.