The portal says it wants to offer “Hindi content with an international perspective” because 30 per cent of its audience is from abroad
MSN India has entered into a partnership with BBC World Service for sharing BBC Hindi’s content on its Hindi portal. News and astrology from the BBC Hindi portal will now be available on MSN Hindi, which was launched in 2006.
With a growing number of India-based Hindi portals in the country, why did MSN India choose BBC Hindi? “We want to offer Hindi content with an international perspective and BBC Hindi is a credible source for that,” explains Krishna Prasad, executive producer of MSN India. He adds that the portal gets 30 per cent of its audience from abroad.
“Thanks to our partnership with MSN India, more Hindi-speakers around the world will have the opportunity to enjoy top-quality news and information from BBChindi.com,” said Vineeta Dwivedi, India business development manager, BBC World Service, in a statement.
BBC Hindi reports stories from London and New Delhi and also has audio and video content. The website has well-known names such as former prime minister IK Gujral and actor Manoj Bajpai writing for it.
Plans are afoot to take a similar initiative for the other regional portals. Prasad adds that the company is in talks with regional television channels for multimedia content.
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