Tyroo Media launches SMS response system for online ads

The online ad network has launched an SMS Response Management for Indian SMEs without a website

Tyroo Media, a Delhi-based internet advertising network, has launched a tool aimed at Small and Medium Enterprises (SMEs) that do not have a website to lead their online ads to. With Tyroo’s pop-up tool, a user can click on the online ad, fill in his query and send an instant SMS to the advertiser. Thus, the SMS Response Management System can act as a lead generation tool for smaller companies who lack web presence.

Tyroo claims that SMEs with a budget as low as Rs 2,500 can now advertise on the net. “Localisation is Tyroo’s strength and it’s the first ad network to have introduced such features for SMEs. Tyroo is creating a new market for itself through its localised technologies and at the same time helping SMEs reach their target audience in the most cost effective manner“, said Aditya Khanna, business head, Tyroo Media, in a statement.

Manish Vij, chief business officer at Smile Interactive Technologies Group (of which Tyroo is a part), said that Tyroo is the only ad network that has its own technology. “We are flexible to add new features suitable to mould our requirements unlike other ad-networks who have leased their technology from abroad,” he added.

Tyroo's ad network includes websites like Indiainfo, MakeMyTrip, Indiatimes, Tradeindia, Chennaionline, moneycontrol, ZeeNews and Webdunia. The network recently claimed to have crossed the one thousand publisher mark.