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MSN India has re-designed its portal and added an alternative version, MSN Tabloid
MSN India has unveiled a new design for its home page. The slick new design offers visitors the option of choosing a wide or narrow layout and of changing the colour of the page. In a first for any market, MSN has also introduced an alternative version of its home page, MSN Tabloid. The tabloid version contains more gossip and entertainment related content.
The regular home page |
However, all the MSN versions have a distinct global identity, in terms of layout and colours. Hoppie agrees, “Yes, there is an element of a global identity and there are some standard features, but the key differentiating element is the content.”
The tabloid version |
Prasad adds that for now, MSN India will offer only one level of personalisation – choosing the colour and layout of the page. But the company is working on the second level globally, and this level “will provide a social portal connect. This should happen in the next six-eight months,” he adds.
The company is also planning to launch a campaign to promote the new-look home page in the next four weeks.