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MapMyIndia.com launches in-car, mobile navigation
MapMyIndia has launched the Navigator device for cars and will also provide location-based services on the mobile. Once sales build up, the company plans to put out ads on the service
Online maps website MapMyIndia.com, owned by CE Info System Pvt. Ltd, has rolled out a navigation device for cars. MapMyIndia Navigator is a new product that guides travellers along the shortest and easiest possible route to their destination using GPS (global positioning system) with on-screen maps and voice instructions.
MapMyIndia has also launched a mobile phone service called Wayfinder Navigator, which can be downloaded on all GPRS enabled phones for a monthly subscription of Rs 400. The service will be available on all GSM phones that have GPRS connectivity. It is also available on Blackberrys and Windows Mobile operated phones.
| MapMyIndia Navigator |
The in-car navigation device, the Navigator, can be run by a customer by indicating his current location and destination address. It has an automated voice guide providing directions. The company plans to tie up with most automobile companies to offer the Navigator as part of a car’s standard features.
The Navigator will also provide utility locations such as ATMs, petrol pumps, restaurants, landmarks, shopping complexes and hospitals. The device provides the user personalisation by saving the last trip he searched for, home, office and other locations for quick reference. MapMyIndia Navigator has add-ons like storage space for music, movies and games, and a calculator.
Verma says, “The product is meant for the security and convenience of travellers. It’s not just a gadget, but also has a lifestyle aspect to it.”
The Navigator is available in French, Spanish, German and English. The company plans to make it available in Indian vernacular languages. MapMyIndia Navigator users will soon be provided real-time traffic information in their city.