Percept’s digital agency acquires Searchize

Searchize is a Mumbai based search marketing firm and the deal has been struck for an undisclosed amount

Percept Knorigin, the digital media arm of Percept Holdings, plans to grow its search advertising services. It has acquired Searchize, a Mumbai based search marketing firm, for an undisclosed amount.

Searchize, started in 2004 by Ryan Govindan, deals in search engine marketing and analytics services, including search optimisation and contextual paid advertising on popular search engine platforms such as Google, Yahoo! and MSN.

Percept’s digital agency acquires Searchize

In October 2006, Percept Knorigin teamed up with Adify Corporation, an ad technology company based in the US, to launch a vertical ad network called adChakra.net. adChakra.net offered targeted advertising solutions to advertisers.

“adChakra has been successful in aggregating a lot of vertical and regional publishers and we would be applying sophisticated behavioural and contextual algorithms to serve and manage our ads more effectively to improve ROI for our customers,” Govindan said in a press statement in his new role as head of search and ad network operations at Percept Knorigin.

Percept Holdings Pvt. Ltd launched Percept Knorigin, its digital media solutions firm, with an initial investment of Rs 20 crore in July 2007. Percept Knorigin concentrates on servicing Indian and global brands by offering solutions via digital media technologies such as the Internet, mobile and gaming. In August 2007, Percept Knorigin was appointed the creative agency for WAYN.com, the UK based travel and lifestyle social media website.

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