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Follow UsIndia could be the first market where Tom & Jerry virtual world will go live in the second half of 2010
Turner Interactive, the digital arm of Turner Entertainment, is developing a 3D online virtual world which will be based on the popular cartoon characters Tom and Jerry.
The virtual world will be available as a dedicated website and will enable users to create their own cartoon characters such as 'cat' and 'mouse'. There will be many environments or destinations such as parks and malls inside the world, where users will be allowed to roam and socialise. The company will embed various games inside the world to raise the level of engagement.
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The virtual world will be launched across various parts of the world. "India could be the first market where Tom & Jerry virtual world will go live in the second half of 2010," says Benjamin Grubbs, regional director, interactive media, Turner Entertainment, during an exclusive conversation with afaqs!.
He adds, "Tom and Jerry are big brands in India, so India is a perfect market for the roll out of the virtual world first."
Other than the virtual world, the company is bullish on launching a few of its big games in India.
The company already has more than 150 games in the Indian market available across online (CartoonNetworkIndia.com) and mobile platforms. Games contribute the maximum chunk - more than 50 per cent - of revenue to Turner Interactive in India, indicates Grubbs.
In a few months, the company will bring its browser-based popular multiplayer online role-playing games (MMORPGs), called Fusion Fall and BEN 10 Omniverse, to India. For the uninitiated, MMORPGs are multiplayer role-playing games where a large number of users interact and play games in the virtual environment.
Fusion Fall is a 3D online multiplayer game. It is about Planet Fusion - ruled by monsters which travel across the universe to demolish civilisations. Planet Earth will be its next target. Players will be required to join hands with various Cartoon Network characters such as Dexter, Johnny Bravo and Ben10 to save the planet.
BEN 10 Omniverse is a 2D online multiplayer game which involves users in various adventures with the character of BEN 10.
Turner Interactive monetises its games through advertising - sponsors and selling branded virtual items - inside the game. Companies such as Perfetti Van Melle and Cadbury advertise their products on Cartoon Network games in India.
