High-definition videos of all episodes from the show, exclusive videos, profile pages of contestants, latest news, photographs and contests will be hosted on the portal
Horizontal website In.com, a part of Web18, will host a microsite for the fourth season of Bigg Boss that is currently on-air. The show, which is being hosted by actor, Salman Khan features 14 celebrities locked in a house for close to 85 days, with 35 cameras following their every move.
The portal will attempt to keep interest in the show going, with high-definition videos of all the episodes, exclusive videos, uncensored pictures, profile pages of contestants, latest news, photographs and contests, which will be hosted on http://bb4.in.com.
The exclusive video updates will feature clips with varying duration, which could range from 60-90 seconds to around 10 minutes each.
The microsite is being promoted through a 'Featured Video' on the Watch section of in.com, which hosts quality video content across genres, and is one of the most visited sections on the website.
There will also be content integration in relevant sections of the site. The microsite will also be promoted across the Network18 group with the support of TV and online properties.
However, it couldn't be ascertained whether the website will try to monetize this content.