NetworkPlay Media brings ad:tech to India

NetworkPlay Media, the Capital18 funded start-up, has tied up with dmg::events, a wholly-owned subsidiary of the UK-based Daily Mail and General Trust, to conduct ad:tech, an interactive digital advertising conference and exhibition in New Delhi.

Rammohan Sundaram, event chairman, ad:tech India and CEO of NetworkPlay says, "With this association, we enter the event space that will drive tremendous growth to the industry through various learnings, which will get highlighted through the conference and keynote sessions."

For more than a decade -- during which 10 shows have been organised in seven countries -- ad:tech has provided media, marketing and technology professionals with tools and techniques in the changing digital world.

The event includes a full conference programme, international keynote presentations and an exhibition floor showcasing industry leaders.

India's demographics shows potential for stellar growth in the internet arena. As per a World Bank study, every 10 percentage point increase in broadband penetration leads to a 1.38 percentage point increase in per capita GDP growth in developing economies.

As India's presence is growing online, advertisers are becoming aware of the internet's broad influence and ability to create an opportunity to inform and engage the audience. In fact, according to the PwC Entertainment and Media Outlook 2010 report, with increased internet usage, internet advertising is projected to grow by more than 20 per cent in the next five years.

This is where ad:tech New Delhi 2011 will play a critical role. The event will bring together brand advertisers, traditional and interactive agencies, portals, online publishers and technology providers.