Subhomoy Sengupta quits Rediffusion Y&R

Sengupta is currently serving his notice period as creative head, digital at the agency.

Subhomoy Sengupta, creative head, digital, Rediffusion Y&R has quit the agency in eight months. He had joined Rediffusion Y&R in March this year and is currently serving his notice period. Tomorrow will be his last day at the office.

Confirming the development to afaqs!, Sengupta clarifies that he is not planning to join any other agency as of now. He indicates that he will stick to digital media and may start his own digital media consultancy.

Sengupta says, "The larger point is to work with/for like-minded people and bring value to the table that structured, traditional entities cannot. I'm also going to devote some time to the non-profit, 'social good' space."

Sengupta has about 15 years of experience in the traditional and digital advertising space. Of that, he has spent 12 years in traditional advertising, working with agencies such as Contract, JWT, Leo Burnett and Ogilvy.

He switched to the digital side in 2007, when Interactive Avenues roped him in from Ogilvy as its national creative director. At Interactive Avenues, he created campaigns for brands such as NIIT, Sony and Travelocity.com, an online travel agency.

Rediffusion Y&R was the second advertising agency where Sengupta worked on the digital side of the advertising business. At Rediffusion Y&R, he looked after the digital marketing of brands such as Airtel and SBI.

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