Its new site offering provides consumers with city-wise deals across 70 service categories at 30-60 per cent discounted prices.
Joining the list of existing group buying websites in the country, Rediff.com has now introduced its group deals service, Rediff Deal Ho Jaye!. The site will offer consumers an opportunity to discover new local services at discounted prices.
With an audience of more than 15 million unique visitors per month, Rediff.com offers advertisers the ability to reach consumers in 40 cities throughout India.
The service also enables consumers to learn about exciting things to do in their cities, to try out services that they haven't tried before at significant discounts, and to stay informed about new deals.
"With the introduction of Deal Ho Jaye!, Rediff now offers local merchants and business owners options for reaching consumers well beyond their traditional scope, building upon our e-commerce platform," says Ajit Balakrishnan, chairperson and chief executive officer, Rediff.com.
He adds, "Merchants will now have the ability to take advantage of Rediff.com's reach to generate business through new customers by offering special discounts and promotions on Rediff Deal Ho Jaye!."
Rediff Deal Ho Jaye! offers will come from local merchants in each city. Consumers will be able to track upcoming promotions by subscribing to the Rediff Deal Ho Jaye! email newsletter or by SMS.
In bigger cities, consumers will have the ability to locate deals even at a local level. In Mumbai, for example, consumers can opt to see deals in South Mumbai, Western suburbs, Central suburbs and Navi Mumbai.
Currently, more than 20 daily deals/group buying sites are already active in the country, including Snapdeal.com, Dealsandyou.com, Sosasta.com, Mydala.com, Taggle.com, Buzzintown.com, Koovs.com, Dailydeal.in, Dealivore.com, Khojguru.com, Thekha.com, Scoopstr.com, 24Hoursloot.com, Masthideals.com, Snatchdeals.com, Lootmore.com, 30Sunday.com and Bindasbargain.com.