Kapil Ohri

GroupM appoints Karthik Nagarajan as national director, social and insights

Earlier, Nagarajan was director, online division, The Nielsen Company, in India.

GroupM, the media planning and buying agency of the WPP group, has roped in Karthik Nagarajan as national director, social media and insights. Earlier, Nagarajan was working with The Nielsen Company as director of its online division.

GroupM appoints Karthik Nagarajan as national director, social and insights
He will join GroupM today and will report to Tushar Vyas, managing partner, South Asia, GroupM. Speaking to afaqs!, Vyas says, "This is a newly-created position at GroupM. Nagarajan will establish and be responsible for strengthening the social media and insights (research) practices across all digital arms of GroupM. His presence will help us to beef up our efforts of understanding the behaviour of digital consumers through the interpretation of user data."

Digital arms of GroupM include Mindshare Interaction, Motivator, Maxus Interaction, MEC Interaction, Quasar BMS (Brand and Media Solutions) and Blazar.

Nagarajan has about 10 years of experience in the industry. He was involved in the establishment of the online division of Nielsen and was part of the team which launched NM Incite, the global joint venture of The Nielsen Company and McKinsey, in India. NM Incite offers social media monitoring and advisory services related to online reputation management, consumer feedback and market research to advertisers. However, it does not execute or manage social media marketing campaigns.

Nagarajan spent more than two-and-a-half years at The Nielsen Company. Before Nielsen, he worked with Shipcom Wireless (formerly Shipco Wireless) as director, business development. Shipcom Wireless deals in provision of integrated supply chain execution software solutions. He has also worked with the business research and consulting firm Frost & Sullivan, as industry manager for more than four years.

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