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Fortisure Ventures, led the round, and existing investors Opus Capital, Helion Advisors and Diaz Nesamoney reaffirmed their commitment to Jivox through their participation.
Jivox, a global interactive online video advertising company, has secured $8.2 million funding, to support rapid adoption of its interactive video advertising technology.
In an official communique, Nesamoney says, "This strategic investment will allow us to accelerate the rapid adoption of our interactive video advertising platform, which we designed to solve technology complexities of delivering creative and innovative online video ads at scale and on any screen. Additionally, we plan to use this investment to build our technology platform and realise our vision of bringing interactive ad technologies to all screens."
Citing reasons for such a move, he adds, "The industry is at a tipping point as advertisers now understand the need for more engaging and creative interactive ads that reach viewers on multiple screens and across social channels."
As claimed by the company, Jivox, which currently delivers more than 1,000 interactive video ad campaigns a month, is uniquely positioned to address the growing mobile market need (according to a new eMarketer forecast, mobile ad spending in the US will reach $1.23 billion this year, a 65 per cent increase over 2010), as it is one of the only platforms that enables interactive video ads to run on multiple screens with an ad serving infrastructure.
Mani Subramanian, chief executive officer, Fortisure Ventures, mentions, "We believe Jivox's interactive advertising technology will advance this industry and help bring creativity and innovation to digital video, attracting more brands to spend on digital media."