Windchimes Communications wins social media duties of MIT institutes

The agency will set up and sustain the social media presence of four institutes of MIT.

Windchimes Communications has won the social media duties of the Pune-based MIT Group of Institutes. The agency will set up and sustain the social media presence of four of MIT's institutes, namely MIT Vishwashanti Gurukul (an IB World School), MIT Institute of Design (MITID), MIT School of Telecom Management (MITSOT), and MIT Academy of Engineering.

MIT, which has been using the traditional media for marketing and promotion, aims to touch base with the internet-savvy students to showcase its educational legacy, new age courses, and teaching methodologies.

Prof Anand M Deodhar, director and head, MIT Vishwashanti Gurukul, says, "Social media is changing the way we run our institutes. It's changing the way we communicate, receive information, make decisions, and market our business."

Windchimes Communications plans to use a mix of various social media platforms to build and enhance MIT's brand. Apart from the usual platforms such as Facebook and Twitter, the agency plans to use YouTube to establish brand MIT Vishwashanti Gurukul. It also plans to utilise online B-school blogging and discussion forums to establish the brand identity of MIT's management colleges.

Nimesh Shah, head maven, Windchimes Communications, says, "Education is a very dynamic industry, with the power to shape the country's future. We hope to channel communication efforts in the online space for MIT, and help build its brand through the use of social media."

Windchimes Communications has developed and executed social media strategies for brands and companies such as Hindustan Unilever, Infosys, General Electric, GMR, ITC Hotels, HCL, Huawei, and Loop Mobile.