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Along with the regular live streaming of the IPL Season 5 matches, the website has put forward a number of games and applications to involve its visitors. Along with a better viewer experience, IPL-branded merchandise will also be available on the e-commerce site.
Last year, IPL (Indian Premier League) signed Times Internet Limited (TIL) as its official online broadcast partner. The agreement, worth Rs 261 crore, stretches for four years and will continue till 2014. In the second year of the online broadcast rights, TIL has come up with a Battleground page for the fans to fight for their favourite teams or players, to support the favourite or oppose the rival teams. There are different pages for each team and each player.
Along with this, there is a cheerleader app, video scorecard and a self-controlled timeline, wherein one can select to watch only the sixes, fours or wickets on demand. Live commentary will also be offered through IVR.
The cheerleader app enables the user to pick a cheerleader of his/her choice, from a range that includes a Zoozoo, a cheer girl and several branded cartoon characters. These cheerleaders will pop-up on the screen whenever there is a key moment in the match.
The live streaming is enabled with a feature wherein the user can click on any part of the time-line and watch the part of the match that he/she has missed out. A video score card is also available just below the live streaming, which enables the users to watch only the sixes or fours in the match, while skipping the other shots.
Meanwhile, the company has also tied up with seven of the total nine teams for online sales of their merchandise and other branded products. It will also offer gifts to the viewers on the basis of the way they follow their favourite teams or players on Battleground.
The website has got on board Coca-Cola, Maruti and Samsung as its principal sponsors, with deals ranging between Rs 3-5 crore. As associate partners, it has brands such as HUL, eBay and Hero, among others, with deal values in the range of Rs 1.5-3 crore. TIL expects a hike of about 40 per cent in ad revenues over the last season.
The company will also offer apps and streaming for iPads, iPhones and Android devices, with HTML pages for the iPad applications. BlackBerry applications will also be made available, with some charges applicable as per network carriers. It will also release Facebook apps on Open Graph.