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A Facebook app developed by Zee TV to coincide with the launch of its Sunday morning mythological show Ramayan allows users to experience the Ram Durbar and perform aarti, light a lamp and shower flowers.
The virtual temple is a re-creation of the Ram Durbar showcasing Lord Rama, Lakshman and Sita, with Lord Hanuman. It has unique features that let them ring the bell, light a diya, play a choice of aartis, shower flowers and smear haldi and kumkum on the deities, break a coconut and even rotate the aarti ki thali.
The campaign has been developed by Interactive Avenues.
The channel also plans to take the campaign onto a mobile platform with an app that will make the virtual temple available to smartphone users and let them interact with 'Ramayan' through aartis and chaupaayis.
It may be recalled that Zee had jumped on to the Sunday morning slot with the launch of the show on August 12. The 50-episode epic is being produced by Sagar Pictures, the production house of Meenakshi Sagar, the granddaughter of Ramanand Sagar.