afaqs! news bureau

Times Internet launches e-commerce vertical, Satvikshop

The website will be a platform where consumers can view and buy ayurvedic products and get free consultation from a panel of experts on treatments for various ailments.

Times Internet has launched a new e-commerce vertical, Satvikshop, as a part of IndiatimesShopping, in a bid to offer consumers a collection of organic and ayurvedic solutions and products from reputed brands.

The website will offer free consultation by a panel of experts, who will advise consumers on treatments for various ailments. Consumers can post their questions online and receive answers from the experts. A call centre to guide consumers on a 24X7 basis has been set up for this purpose.

Consumers can view and buy ayurvedic products by browsing through various categories, including gender, diseases, organ care and common ailments. They can search through products from multiple brands as well as all products of a single brand, with about 1,000 SKUs already at

Times Internet launches e-commerce vertical, Satvikshop
Subhanker Sarker, business head, and IndiatimesShopping, says, "Our partners include names such as Dabur, Organic India and Morarka Organic Foods, among others. Pre-launch consumer engagement has been very encouraging and we already have a Facebook community which is 15,000 strong."

Krishan Guptaa, MD and global CEO, Organic India, says, "Association of Organic India and is the ideal partnership to deliver authentic organic products to our consumers. Both companies have similar visions to ensure that everyone in the chain, from Mother Earth to farmers, associates, employees, consumers and the planet as a whole wins with this unique partnership."

Mukesh Gupta, CEO, Morarka Organic Foods Jaipur and executive director, Morarka Foundation notes that the availability of organic food has not yet spread to every nook and corner of this country, though health conscious consumers are present everywhere.

" provides consumers with a platform to access the same. The credibility of Indiatimes will also convince them to do so," he adds.