Isobar India bags amanté account

Following a multi-agency pitch, Isobar India bagged the mandate for social media duties of amanté, an intimate wear brand.

amanté, a subsidiary of MAS Holdings, supplier of intimate wear, has awarded the mandate for its digital duties to Isobar India. The account was awarded after a multi-agency pitch and will be handled by the Bengaluru branch of Isobar.

On awarding the business to Isobar India, Vivek Mehta, CEO, amanté, MAS Brands-India, says, "It is indispensable for us to engage and connect with customers on the digital platform. Through social media, we can target relevant content based on a customer's profile. Isobar's diversified experience and expertise in the social media platform will help us achieve that in an optimal manner."

Shamsuddin Jasani, MD, Isobar India, says, "In the current milieu, it has become imperative for brands to connect with customers on the digital platform. Our continuous efforts towards providing pioneering solutions for clients have made it possible for us to win this pitch. Social media plays a vital role for brand communication these days. We need to find the right positioning for amanté on social media and amplify its offline consumer comments in the digital space."

amante was launched in India in 2007. It has fully integrated supply chain and design offices in New York, London and Hong Kong and manufactures premium products that are in tune with the latest international trends.

Isobar India is a full service digital agency with over 100 digital specialists spread across four cities. It is a part of Aegis Media India group which also comprises Carat, Vizeum, Posterscope, Brandscope, Hyperspace (retail), Carat Fresh Integrated (activation), PSI (airports), Doosra (creative) and iProspect.