McDowell's: Karaoke 2.0

McDowell's has launched a redone version of its Karaoke App called the McDowell's No.1 Karaoke App. Initially launched in 2013, the app helped people get together with friends for an impromptu Karaoke party anywhere. The new app now offers a selfie-integrated feature for the first time for enhanced user experience.

The app features a mix of audio and video features, social integration, selfie-karaoke and a soon-to-be-launched video karaoke feature in the Platinum version. The Platinum upgrade will also offer karaoke options for English chartbusters.

The app has a gaming feature with attractive redemption offers and social sharing of your performance on Facebook and Twitter - all for the first time for #No.1Yaari. Besides, the app also allows users to gain entry to the India leg of the Karaoke World Championship and go to Sweden with their bunch of closest friends.

Speaking about the relaunch, Unnati Sinha, senior vice president, marketing, United Spirits, says, "McDowell's No. 1 Karaoke App is a great tool to engage with your buddies and create memorable moments when you are trying to sing along. Whether you are a great singer, or simply believe that you are one, the McDowell's No. 1 Karaoke App will further string together deep bonds of friendship."

The new app is being promoted through a TVC featuring MS Dhoni trying his luck at singing for the first time ever with the help of McDowell's No.1 Karaoke App and his buddies, Chang and Cyrus. The new app is also being spoken about on McDowell's social media platforms. Besides, the company is also conducting various on-ground and BTL activations to promote the app among the youth.

Commenting on the new features of the app, Siddhartha Roy, chief operating officer, consumer business and allied services, Hungama Digital Media, says, "With an assortment of music genres and titles to choose from, the latest version of the app is a complete package with excellent and interactive features like sing with a friend, video karaoke and games. We are certain that this one-of-a-kind app will be an instant hit with the users."

Roy further states that the app also features regional music so as to allow users to sing in their native languages. "Indians love to sing in their native tongue and with the new app, we are aiming to provide this facility to the users," he adds.

McDowell's No.1 Karaoke App is already the largest karaoke app in the country having been downloaded by more than 200,000 users. With the new features incorporated, the company is aiming at achieving a million downloads now.