Sen moves in from GlaxoSmithKline Consumer Health to replace Shubhodip Pal, the erstwhile CMO.
Micromax Informatics has appointed Shubhajit Sen as its chief marketing officer.
At Micromax, Sen replaces Shubhodip Pal, who has spent the past two years as chief marketing officer. Pal, it turns out, will commence his next job on March 2, 2015. When contacted, he told afaqs! that he will be joining a sector outside the telecom industry.
Commenting on the appointment, Vineet Taneja, CEO of Micromax Informatics, says, "As Micromax opens a new chapter in its growth trajectory, we welcome Shubhajit on board with us as the new CMO. He will prove to be a great asset to the Micromax leadership team. Being one of the best marketing veterans, he has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results. We believe that his passion for technology will help ensure that Micromax continues to deliver innovations that have a great impact on people's lives."
Sen moves in from GlaxoSmithKline Consumer Health, after spending 21 years at the company. The last position that he held there was EVP - marketing of GSK Consumer Health.
On his new role, Sen says, "It is an exciting opportunity for me to lead the marketing efforts for Micromax at a time when the brand is experiencing such a phenomenal transformation. As a marketer, I have always believed in consumer centricity and Micromax has consistently understood, anticipated and shaped consumer's expectations of the category better than competition. I look forward to building the Micromax brand philosophy further in its next phase of growth."
Sen is an Economics graduate from SRCC, Delhi University and an MBA from IIM-Ahmedabad. He joined GSK in 1992 as a management trainee and advanced through the organisation to be the executive vice president - marketing, donning various hats through the journey, both nationally and globally.