#fame partners with Food Food channel

The cross-marketing association will promote #fame talent on Ajay Chopra's show 'Hi Tea'.

#fame, a talent-led digital entertainment network, has partnered with TV channel Food Food for its show 'Hi Tea' with chef Ajay Chopra.

This is part of a cross-marketing initiative to create a platform for promoting talent. The idea is to have different #fame talents as guests on the show where they have a chance to demonstrate their talents.

As a part of this collaboration, #fame find Sandesh Motwani, a musician and singer, will create a concept called 'Chai Aur Romance' on the show along with chef Chopra. Similarly, Ehesaas, a three-hit member band from Kolkata will create a concept called 'Chai Aur Fun' for its Holi special episode; Amrita Rana who is a cricket lover will create 'Chai Aur Cricket Sports' and Meneka Arora, a movie buff will create a concept called 'Chai Aur Filmypana' on the show.

Talking about this association, Saket Saurabh, CEO, #fame, says, "I am very pleased and excited with this partnership. 'Hi Tea' on Food Food is an excellent platform to showcase the vast pool of talent that we have at #fame, and celebrity chef Ajay Chopra is an ideal host as well. The concept that we have developed is unique, and I am sure it will be a huge hit with the target audience. It's a win-win situation for both the partners."

#fame's digital video network spans several social and digital platforms including YouTube, Facebook, WeChat and Instagram, among others, and this show will also be hosted on #fame food channel on YouTube.

Ruchir Joshi, head, content, Food Food, elaborates, "Cooking is no longer considered a chore; it is becoming an integral part of our lifestyle. At Food Food, we believe in leveraging this facet to give our viewers a little beyond just recipes. With internet becoming a robust medium for people to learn and improve their culinary skills, our association with #fame, one of the fastest growing digital platforms, gives us a chance to connect and engage with a wider set of audience across the globe. #fame talent will definitely intrigue the viewers of our show."