M&C Saatchi Direct & Digital is now known as Pi Communications

The rebranding comes after Rakhshin Patel and Sumantra Sengupta increased their stake in the company.

Following a change in ownership, M&C Saatchi Direct and Digital has changed its name to Pi Communications.

Rakhshin Patel and Sumantra Sengupta, erstwhile minority shareholders in the company, have now increased their stake as a step towards full ownership of the business.

Commenting on this development, Chris Jaques, CEO Asia, M&C Saatchi, says, "We encourage entrepreneurs and are happy to partner in their success. Given Rakhshin and Sumantra's efforts in building a formidable and reputable company, we offered them a controlling stake in their own company. Over the years, they have built a solid foundation for the agency with long-term client relationships and over 25 awards in just the last three years. The company is now theirs to own, manage and steer to even greater success, leaving us to focus on our advertising business, based out of Delhi."

While the name and ownership changes, the operations of the company will continue as before, with Pi Communications carrying forward the communication duties of a roster of clients such as Aditya Birla Financial Services Group, Future Group, IL&FS, Kotak, Mahindra Holidays and One Assist, amongst others.

Rakhshin Patel, managing director, Pi Communications, states, "Despite the change, what remain constant are our commitment, passion and ambition. Whether minority or majority shareholding, we always managed the company like it was our very own. Now is the time for us to reap the rewards of our hard work."

Sumantra Sengupta, CEO, Pi Communications, explains the philosophy behind the name: "Pi stands for Profitable Interactions. Pi is also a constant. Pi communications is the constant when applied to client objectives, ignites a complete circle of solutions that delivers profitable interactions."