afaqs! news bureau

World Wide Open is now Jockey's digital marketing partner

WWO has won the account following a multi-agency pitch; Interactive Avenues was the incumbent agency.

Jockey has appointed World Wide Open (WWO) as its digital media partner. The mandate was won after a multi-agency pitch. The incumbent was Interactive Avenues which had been handling the account for the past two and a half years.

The agency is now designated to provide crucial brand consulting solutions, including media planning, media buying and content creation. The creative mandate has been assigned to Bengaluru-based Pink Lemonade.

World Wide Open is now Jockey's digital marketing partner
Kushal Sanghvi, head of World Wide Open, says, "We are proud of the win and are looking forward to working with Jockey. It is an interesting brand to work on and one that definitely stands out on the digital platform. Keeping in mind business goals and equipped with strategic decisions, we aim towards profitable sales growth and increasing brand value."

WWO will boost Jockey's online visibility across new media through laudable content, apps, videos and much more.

MC Cariappa, vice president, sales and marketing, Jockey India, says, "World Wide Open and our thinking patterns effortlessly complement each other. Strategic innovation implemented by the agency across the digital sphere is path breaking. Keeping this in mind, we decided to tap into their immense potential and penetrating insight to execute with speed and accuracy."

WWO will have a role to play from a digital and technology perspective in terms of digital store signage, mobile marketing for the brand that connects users of their brand and potential users to connect through social, omni-channel and get-to store. The agency will be responsible for anything in the space of augmented reality, breakthrough innovations, being responsible for continually maintaining the UI, UX of their digital platforms, be it in online, app or any other. "We would have a role in terms of continually marrying their external ATL communication through digital," Sanghvi adds.

Page Industries is the exclusive licensee for brand Jockey in India, Sri Lanka, Nepal, Bangladesh and UAE. The company is responsible for manufacturing, distribution and marketing of Jockey in the innerwear, leisurewear, activewear and sleepwear categories. Brand Jockey has over 200 exclusive brand stores across the country and is present in 30,000 plus multi-brand retail outlets across 1200 towns and cities in India.

Set up in 2014, WWO is a digital and new media advertising agency based in India, and is a part of Reliance Digital and Entertainment. It offers services in data, direct, media, search, social, wireless, mobile, content, syndication and activation. Its clientele includes companies such as Reliance Communications, Reliance Life Insurance, Reliance Mutual Fund, Symphony Air Coolers, Zivame, Bajaj Finserv, Pepsi and HUL.

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