Good old potty humour with newborns.
P&G's babycare brand, Pampers' recently-released 'Pooface' commercial has gone viral over the web. As the name suggests, the ad features toddlers, in their most natural state, that is, when making poo.
It may be this connection that has led to many parents sharing their own kids' potty pictures with the hashtag '#PampersPooFace' on Twitter. The ad has been widely shared on Facebook and has turned out to be as popular in most parts of the world, including the UK and US. YouTube views for the commercial touched 2.2 million, a week after its release.