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The latest campaign from Coca-Cola Vietnam encourages consumers to share their true feelings with loved ones.
Trust Coca-Cola to always make you reach for the tissue. In its latest campaign, this time from Vietnam, the cola giant urges people to open happiness by reaching out to those they love.
The video follows the typical Coca-Cola style of digital films, just like the 'Wish Upon a Coke' and 'Take Home Happiness' campaigns. The brand has also used various languages to connect to its consumers in the past, like 'The Happiest Thank You' and the one celebrating International Mother Language Day. Around the same time last year, Coca-Cola Vietnam even distributed special caps that could turn empty Coke bottles into paint brushes, sharpeners, lamps etc.
The current video was uploaded on August 13, 2015, and has since then received over 2.5 million views.