The channels have associated with Twitter India's live-streaming app to let viewers watch and engage with news in real time.
Viewers of CNN IBN and IBN7 can now engage with the channels' anchors and journalists through Twitter's live-streaming app Periscope.
To make news delivery collaborative through real-time video content on Periscope, anchors and journalists of the channels have integrated the live-streaming app into their daily news reporting, interacting with viewers live on Periscope.
On Periscope, viewers can not only watch, but also interact with CNN-IBN & IBN7 journalists by sending messages and expressing their appreciation by tapping the screen to send 'hearts', a feature on the Periscope app.
Some of the live scopes by the news channels include the streaming of Karma Paljor's Periscope on Indonesian Air Crash, Steve Herman's eyewitness Periscope on the Bangkok blast, Battle for Bihar, the recent census row, the current topic of Hardik Patel and his 'andolan', amongst many other topics of national interest.
Talking about the initiative, Avinash Kaul, CEO, IBN Network & president A+E Networks, TV18, says, "CNN-IBN & IBN7 believe in inclusive journalism and in extending its points of engagement with the viewers beyond television. Getting our anchors and journalists to interact through Periscope is another such endeavour. Going forward, we will increasingly engage with our viewers for real time feedback."