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In an endeavour to strengthen its brand appeal among the youth, Emami Fair and Handsome has launched a digital campaign with Bollywood actor Hrithik Roshan.
In an endeavour to strengthen its brand appeal among the youth, Emami Fair and Handsome, the fairness brand (exclusively for men) from the house of Emami, has launched #HandsomeLife, a digital campaign, with Bollywood actor Hrithik Roshan as the brand ambassador.
The campaign offers a platform for young and aspiring individuals who had the courage to break away from their mundane routine and comfortable lives to achieve their dreams. Through this campaign, which has been conceptualised and executed by Reprise Media, the brand wants to reward their passion for living a 'handsome life'.
"During our discussion with the brand, we knew we wanted to go beyond a sales pitch. Hence we decided to connect the audience with the brand's core values which are constant irrespective of what product one chooses. #HandsomeLife stands true for those who dream their destination and their passion makes them travel it," adds Anjali Hegde, CEO, Reprise Media India, about the idea behind the campaign.
The campaign claims to have got 1,61,862 impressions on Twitter, 1,077,424 on YouTube and a Facebook reach of 10,052,304. This includes 4,166 re-tweets, 2,74,918 likes, 1,014 shares on Facebook and 2,01,640 video views on YouTube so far.