Sign up for afaqs! Newsletters
Raghav Bahl's The Quint partnered with Motorola India for the 'Bihar Mobile 2015' campaign that gave smartphone owning citizens an opportunity to turn journalists with the Moto X Play and a selfie stick.
Taking its commitment to provide a tech-enabled and digitally driven content experience to the next level, Quintillion Media's mobile-focussed news venture, The Quint, in association with Motorola India, launched the 'Bihar Mobile 2015' campaign. Quintillion Media, a digital media company, was co-founded by Raghav Bahl and Ritu Kapur last year.
Rachna Lather, marketing head, Motorola India, states, "While Moto X-Play's features brought an unparalleled experience, its 21 MP camera and colour-balancing flash ensured that broadcast quality images and videos were shot in real time. The 3630 mAH battery with 30-hours of power, offered a non-stop communication channel."
Raghav Bahl, who was founder and managing director of the Network18 Group until its takeover by the Reliance Group, ventured into the digital news domain by launching Quintillion Media as a pure play digital media company. The Quint is Quintillion Media's first venture in the mobile space in India. The portal stands for 'difficult news made easy', and offers both original and wire-sourced content.
In June this year, Da Vinci Media, in order to launch its educational television channel Da Vinci Learning in India, announced a 50:50 joint venture with The Quint. Besides The Quint, Quintillion Media has the San Francisco-based digital publishing and analytics service Quintype.