In the future, kids videos may give good competition to Bollywood songs and movie teasers.
Editor’s Note: This article is a part of a new section on the business of Digital Video that will soon appear on afaqs!
ChuChu TV, which aims to engage children through a series of upbeat nursery rhymes and educational songs with colourful animation videos uploaded on YouTube, has secured the 39th place in the list of Top 100 Most Subscribed YouTube Channels Worldwide, for the month of March 2016, as per Tubefilter which prepares the rankings based on data provided by the video content analytics platform OpenSlate.
During March 2016, the ChuChu TV YouTube channel gained 366,754 new subscribers, and recorded 318,495,264 views. So far, the channel has attracted over four million (4,146,218) subscribers and more than four billion (4,564,198,316) views since it was launched on YouTube on February 8, 2013.
There are only two channels from India that have found their place in the list of Top 100 Most Subscribed YouTube Channels Worldwide. Besides ChuChu TV, the other Indian channel that has found its place in the list is T-Series, which is at the 41st place.
During March 2016, T-Series, which claims to be 'the number one music label in India', gained 358,577 new subscribers and recorded 506,781,405 views. So far, the channel has attracted over 10 million (10,226,136) subscribers, and more than eight billion (8,055,096,080) views since it was launched on YouTube on March 13, 2006.
On April 23, 2016, ChuChu TV uploaded a video titled ‘ChuChu TV Nursery Rhymes - US Version Vol.2 | Johny Johny Yes Papa Part 1, Part 2 & More Kids Songs’ which became such a hit among kids worldwide that this 49-minute-long video gained more than 2.7 million views in just three days of its launch on YouTube.