Kapoor's primary role will be to build HOOQ as a brand.
HOOQ, a premium video-on-demand service, recently announced the appointment of Manish Kapoor as the brand head of its India operations. Kapoor will further push the company's goals to get India hooked to HOOQ by revolutionising the video-on-demand (VoD) service landscape in India.
Prior to HOOQ, Kapoor has worked with Havells India where he handled the entire Group's portfolio for 17 categories, across three brands. He has also worked with JWT as associate vice-president and drove multiple brand portfolios such as Lay's, Mountain Dew, Kurkure, Cheetos, Uncle Chipps, Timex, Central Parc, jeevansaathi.com, naukri.com, 99acres.com, and Hero Motors.