Former Havells executive Manish Kapoor joins HOOQ as brand head, India operations

Kapoor's primary role will be to build HOOQ as a brand.

HOOQ, a premium video-on-demand service, recently announced the appointment of Manish Kapoor as the brand head of its India operations. Kapoor will further push the company's goals to get India hooked to HOOQ by revolutionising the video-on-demand (VoD) service landscape in India.

Commenting on his new role, Kapoor says, "One of the key reasons I joined HOOQ is because the VoD platform itself is a game changer. My primary role will be to build the brand in the first case, and then look at various partners who could help the brand get bigger. There will be a lot of affiliations and tie-ups that are going to happen."

Prior to HOOQ, Kapoor has worked with Havells India where he handled the entire Group's portfolio for 17 categories, across three brands. He has also worked with JWT as associate vice-president and drove multiple brand portfolios such as Lay's, Mountain Dew, Kurkure, Cheetos, Uncle Chipps, Timex, Central Parc, jeevansaathi.com, naukri.com, 99acres.com, and Hero Motors.

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