Ditto TV appoints Infectious as its creative agency

The agency will handle the account from its Mumbai office.

Ditto TV, a subscription-based over-the-top (OTT) platform from Zee Entertainment Enterprises, has appointed Infectious as its creative agency. The agency will be responsible for its marketing and communications requirements.

Archana Anand, business head, Ditto TV, says in a press release, "After a rather long hunt for the right agency, we chose to go with Infectious because we found it quick enough to get the brief and also extremely open-minded. We are glad of that call, as the creative output has been a truly collaborative effort and one we are very happy about."

Commenting on the account win, Ramanuj Shastry, co-founder and director, Infectious, says in a press release, "Ditto TV is ground-breaking because it democratises live television. It allows access to the teeming millions who can't access live television because of the constraints of time, geography or money. It is a singular honour to be part of a movement that makes live TV accessible to all."

Nisha Singhania, co-founder and director, Infectious, says in a press release, "Now is the time for Ditto. With audiences increasingly consuming entertainment across devices, Ditto TV enables them to see what they want, where they want. Also, with a price point like Rs 20, anyone can afford it. We look forward to create some fantastic work for Ditto TV."