afaqs! news bureau

Mitika Malhotra appointed as Razorfish India's head, business development, North

Malhotra will be based at the agency's Gurgaon office.

Razorfish, part of the Publicis.Sapient platform, has appointed Mitika Malhotra as head of business development, North. She will operate from Razorfish India's Gurgaon office.

Mitika Malhotra appointed as Razorfish India's head, business development, North
"Razorfish's philosophy of innovation resonates with the quote I live by - "Most people get ahead during the time others waste". I am excited to be part of the story that the team here is crafting to set up new milestones," says Malhotra on her appointment.

Malhotra has experience in strategy and business development across international and domestic markets, planning and implementing sales, and marketing, and has played a vital role in carrying forward business initiatives to support corporate objectives. Prior to joining Razorfish, she was Group head -- digital business, at Pulp Strategy (an integrated marketing communications agency), where she acquired, as well as grew the accounts of Michelin, Rolls Royce, Yamaha Music India, SRS Group, and other small and medium enterprises (SMEs).

Razorfish India CEO Charulata Ravi Kumar, says, "We are constantly seeking highly curious people who have the energy and a razor sharp mind to persistently look for lateral solutions for the clients we partner. When I met (Mitika) Malhotra, that's just what I saw in her. She is able to cut through the many layers and get to the core of a business need. She will be a key member of our business transformation advisory team that partners new clients to set them off on the digital path."

Commenting on Malhotra's appointment, Gaurav Pathak, COO, and head of business transformation, Razorfish India, says, "At Razorfish, we have a very strong team of highly specialised talent across creative, media, and technology. Malhotra's track record and reputation of partnering to build a strong business precedes her, and we look forward to the energy she will bring on board."

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