afaqs! news bureau

YuppTV joins hands with to strengthen youth offering

The deal will make's catalogue available on YuppTV Bazaar.

The over-the-top (OTT) service provider YuppTV has announced its partnership with the youth entertainment portal The partnership will make's catalogue of fresh and youth-centric content available on YuppTV Bazaar.

YuppTV joins hands with to strengthen youth offering
YuppTV joins hands with to strengthen youth offering
Uday Reddy, founder and chief executive officer of YuppTV, says in a press release, "For YuppTV Bazaar, we are always on the lookout for content partners with a distinctive appeal. is an online youth content platform with an incredible team of filmmakers and writers providing vivid storytelling content across various genres. I am convinced that our Bazaar users will enjoy the latest addition to our bouquet of entertainment content."

Cyrus Oshidar, founder and managing director of, says, "Our stories are quirky and diverse and revolve around various subjects -- from the smallest villages to the largest cities of India, from a retired postmaster who built a Taj Mahal for his wife and the Mexican Ambassador who travels in an auto-rickshaw, to stories about India's lost communities such as the Siddis. OTT is the future of content consumption and we look forward to build a long-term association with YuppTV and reach out to a global Indian audience."

The recent development follows YuppTV's association with several other content producers and news agencies including ScoopWhoop media, BBC Hindi, Culture Machine, and Arré.

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