The online furniture brand has also come up with a new tagline - 'Let's Create' - that symbolises the joy of creating beautiful homes.
Urban Ladder, an online furniture brand, recently recreated the brand's identity with a new logo and tagline, 'Let's Create'. It symbolises the process of creating a beautiful home with Urban Ladder, a process of collaborative creation. The brand wants every individual to unleash their creative side, starting with their home to make it unique and personal.
The new logo depicts the four walls of an empty room. Like a canvas, it's brimming with possibilities. Orange is the colour of creativity and joy. The blend of bright hues captures the energy and passion that accompanies the act of creation. The logo encourages every individual to bring out the artist in them, hoping to inspire customers to create something new every time they look at the logo
The new brand identity also reflects the philosophy that will define the brand's strategy going forward. The new logo and brand identity has been developed in-house by Urban Ladder's creative and brand team.
Ashish Goel, chief executive officer and co-founder, Urban Ladder, says in a press release, "In the past we have feared dilution of brand Urban Ladder on other distribution channels which are not controlled and owned by us. But all the work on distinctive product design and an excellent customer experience will now ensure that the brand experience will be very consistent across different platforms."
He adds, "Today it is easy for our customers to walk into a friend's home and identify an Urban Ladder product from a distance. That is the level of coherence and consistency we want the brand to have. Our new brand identity and brand purpose will help us achieve that across many new platforms and touch points."
Sanjay Gupta, chief marketing officer, Urban Ladder, says in a press release, "You'll see us live this philosophy in many ways. Our new lines of products will reflect the changing sensibilities. We will launch new experiences and technologies that let every individual play designer. Also, a new look and voice that reflects our renewed purpose."