Culture Machine's Blush and Nestlé create video for girls education

Culture Machine's digital channel Blush, in association with Nestle and Nanhi Kali, has created an original series on girl child education, based on the story of the daughters of a tribal village and their vow to challenge illiteracy.

The film titled 'Dhusra: Winds of Change' aims to drive home the thought that educating the girl child is the key to a progressive society and has been produced in partnership with the Nanhi Kali Project.

The video shows that villagers in Dhusra -set in a remote corner of Jharkhand, have lived a life of total isolation and disconnection. The daughters of Dhusra have 'vow to attain 100% literacy, and the film features moments where an 80-year-old woman is finally able to sign her own name for the first time or a daughter vowing to teach her mother and father how to write.

Culture Machine's official release says,"Partnering with Nestlé was ideal for this initiative as it resonated with the concept of their corporate campaign. We hope this video helps to increase literacy rates in villages and gives every girl child the right to education."

Chandrasekar Radhakrishnan, senior VP, communications and e-commerce, Nestlé-South Asia says, "The objective of our campaign is to sensitise and draw attention to the fact that society needs to embrace collective responsibility in ensuring that more girls have the opportunity to pursue education. Educating the girl child has a much larger impact. Not only does education improve the lives of the girl child, it also brings positive changes to their families, communities and economies."