The new logo will soon be part of all core communications.
Myntra launched its musical logo recently, adding a new dimension and enhancing its symbolic status as the curator of global fashion in the country. The 1.5 second acoustic theme is an ode to all that the brand represents and aspires to in the coming.
According to the press release shared by the e-commerce platform, the MOGO and MOGOSCAPE were developed by BrandMusiq, the country's first specialised 'sonic identity' company that introduced the concept of 'MOGO' or 'Musical Logo'. The MOGO for Myntra was developed with involvement from the management team at Myntra, apart from all the other key stakeholders of the brand. The new sonic identity and core brand asset was first launched at the recently held IIFA 2017 in New York.
Speaking about the launch, Gunjan Soni, Head Jabong, CMO - Myntra, says, "Music has the potential to touch our emotional side while visual creates strong imagery. Now both visual and sonic identity will help strengthen the bond and create an impression to last a lifetime. As a fashion advisor to our consumers, we share a deep connect with them and a sonic identity further elevates our relationship. This is the first time an e-commerce company has launched its MOGO and we are very excited."
Myntra's MOGO will soon be part of all core communications. It will not only be a part of TVC's and digital content, but also have an important role to play in platform assets, including critical customer touch points, such as caller tunes of delivery personnel, IVR among others.