Media Kinnect appoints new business head

In a recent announcement, Media Kinnect, the media arm of digital media agency Social Kinnect, has appointed Nishant Singh Didawat as business head – media strategy and operations.

Didawat comes with diverse experience in data analytics, marketing technology, and media strategy across verticals like fashion, BFSI, E-Commerce telecom, gaming, F&B, electronics, et al. He's excelled both, at his most recent stint with AdParlor as the client strategy lead for their South Asia business and at the now Merkel Sokrati, where he was the lead strategist for their e-commerce platform. Being instrumental in driving digital strategy, ROI and brand recognition for some of the most challenging brands, Didawat makes for a perfect addition to the media arm of the organisation.

Rohan Mehta, CEO, Social Kinnect, says in a press release, “Media Kinnect has grown exponentially in the last couple of years and has become one of the largest independent digital media buying units in the country. We've got Nishant on board to further develop Media Kinnect as a medium that substantiates measurable impact to clients' business goals. Nishant is highly methodical, obsessed with tech and analytics and has excelled in some very challenging roles and clientele in the past. His hands-on experience, international exposure, and experience of working with cross-functional teams make him well-suited for the task at hand.”

Commenting on his move, Didawat, says in a press release, "Social Kinnect is the most exciting independent 360-degree digital agency in India today. They have been doing phenomenal work for some of the biggest brands around. These are times of rapid growth and expansion and I'm delighted to take the plunge. I saw all the right ingredients here - strong clientele, a motivated bunch of digital marketers and an ambitious leadership team. My goal here is to build deep domain expertise on the media strategy front and establish Media Kinnect as a force to be reckoned with."