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KRDS, a social and mobile agency, will handle ICCR's digital presence and manage offline events in terms of branding.
The Indian Council for Cultural Relations (ICCR), a Government organisation involved in India’s external cultural relations, has appointed KRDS India to manage both its online and offline presence.
KRDS will manage ICCR’s digital presence as well as branding for its offline events.
Commenting on the win, Anshul Kumar – business head, North, KRDS India, says in a press release, “Our teams are excited to work together to further strengthen their social media and digital presence globally. Our focus is to spread awareness about the opportunities ICCR provides for young talent and bring real engagement between the audience and the brand.”