Creative inc’s Delhi office wins the brand audit, strategic, creative, and digital mandate for pump brand Roto

Creative Inc, has been recently awarded with the complete brand mandate comprising brand strategy, web, digital, creative and global perception measurement mandate for Roto Pumps - a market leader of Progressive Capacity Pumps business in India.

Creative Inc, won this account in a multi-agency pitch carried out over a four months. The organisation explored positioning and brand understanding from top global agencies including a few from Mumbai, Pune and Bangalore.

“Majority of us in the integrated marketing space make the mistake of pitching to b2c brands only. We at Creative Inc believe that b2b brands have a niche target group and need to put forth their offering with passion and purpose. It’s not just what you do, but why you do what you do. Too many organizations communicate what they do and how they do it, but the most successful brands always communicate the why”, says Charu Nathan, creative strategy head for the agency’s India & Middle East offices.

“Creative Inc team worked hard on qualitative market research as a start point and our pitch focused on exhibiting a clear understanding of the industry and its ecosystem” adds Pramit J – the head of web strategy at the agency.